Section
An experimental take on branding for design studio Section
Section is a digital design agency located in Singapore. The task was to provide them with a re-branding of their identity. Their agency is broken up into 3 main divisions: Experience, Social & Implementation. 
After running through various ideas, it was agreed that a new approach to re-branding would be trialed. A product best representing each division of Section's capabilities will be created, these 3 products would then form the foundation of the new brand identity.
Each division in Section was assigned some keywords that best described the characteristics of that department. These keywords for used as inspiration for the product design.
The goal was to create 3 wearable items that would be worn by an imaginary digital pathfinder, which would represent Section. The pathfinder will then be able to guide clients on a journey through the digital space. 
SOCIAL:
A backpack was chosen as the base form for the product representing the Social team. Each feature of the backpack is a physical interpretation of the key characteristics of the Social team.
Signal modules represents the communicative element.
A giant digital screen represents savviness.
Configurable compartments for storage represent the opportunistic element.

EXPERIENCE:
A pair of ski googles was chosen as the base form for the product representing the Experience team. 
A flip-out digital screen represents the engaging component of the Experience team.
An in-built tracking system allows the pathfinder to always be "tuned-in".
A small guidebook that extends automatically allows the pathfinder to always have the right answers.
IMPLEMENTATION: 
A pair of high-tech boots were selected for the base form for the product representing the Implementation team.
Adjustable scissor lifts allow the pathfinder to scale his reach.
Suction cups allow for extreme stability in order to reach "rock-steady" levels.
Turbo rocket boosters help to drive performance. 
Client: Section
Graphic Design: Crecentia Primavera
3D Design: Patrick Khoo, Edmund Zhang, Shawn Aik
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